Javier Garcia Ureña, illustrator and concept designer
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(from it. disegno).

  1. A preliminary plan, sketch or concept, for the making or production of a building, machine, garment, etc.

When a design is created it must perfectly represent its concept. This is the design basis, to create an image with a meaning, an image that makes you feel, an image that causes the observer ideas and feelings. The main goal is to create an image that represents certain "values". Once created, it will not be possible to separate this image from its values.

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