Javier Garcia Ureña, illustrator and concept designer
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Concept Design


(From lat. conceptus).

  1. adj. of mental conceptions or concepts.


(From lat. conceptus).

  1. a general notion; an abstract idea.
  2. an idea or invention to help sell or publicize a commodity.

To create artwork through a concept. To use images to express things words cannot: an object, a character, a place. Concept design is a more specific kind of design. Pugh said: "A concept design can be defined as the one that represents the product in its totality". The conceptual sketch is the beginning of the work, the best way to present the first ideas. Once multiple sketches are created, the designers, engineers, programmers. take the concepts to finish the design.

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